One of my friends, who has known each other for many years, is very concerned about success. I didn't succeed, but I still want to talk about this topic today, because I have been thinking about it for many days. As conversions with God said, it is not perfect that we can talk about perfection.

In the past, I respected the senior leaders of a super large website in Wuhan for many years, who said, "the reality is naked.". I remember Mr. Lang Xianping said that after a few years, half of the company will die; after 10 years, 93% of the company will die. Remember about that number.

It entrepreneurship is also known as "nine dead".

People who study success will eventually attribute success to personal spiritual success. I have a deep understanding and experience of spiritual success.

In reality, success is often not replicable. We are also firmly set in this model: material abundance first, spiritual abundance. Work or start a business? As long as basic food and clothing are satisfied, it has been successful.

Of course, it may depend on other people's faces. If you don't have to look at other people's faces, it's a material success in reality. Although going to work will be controlled by people to varying degrees, the risk is far less than entrepreneurship. Going to work may not mean much success, but it will never fail.

Men are afraid of going wrong. In reality, there are many industries that we don't know much about, such as medical industry and real estate industry. Ordinary people who want to enter these industries may start late, and their determination to change careers is very difficult.

With the rapid rise of housing prices, people now have a certain demand for high-end products and luxury goods, such as cars, apple phones have become the standard for many people. If we take apart the router, we will find that the main board of the router and the main board of the mobile phone are very similar, but the difference is that the mobile phone is even smaller. Routers and mobile phones (including Android and iPhone) are all micro UNIX systems. Their hardware cost is not much different, but the price of router and mobile phone is dozens of times different.

No doubt, iPhone is the most successful mobile phone in business marketing. For most users, a smooth system and good photo effect can meet the needs. The iPhone matches people's potential rigid needs: it's easy, everyone agrees, and there's no need to choose models like Android phones; there may be many people in the early days who think that using a domestic phone is not up-to-date, and using an Apple phone is decent (and after using it, many people will think that too). Only those who know technology know that using a mobile phone has nothing to do with decent.

Android is undoubtedly the most successful mobile phone in meeting the needs of the public, because it is too cheap and has high performance. Now 300-400 yuan can buy 2000 yuan Android phones of the same grade two or three years ago.

Using a mobile phone as an example can show that if your product makes users feel glorious, it is a great success. But if it makes users feel practical, although they make little money, it is actually a greater success.

In terms of hardware strategy, Android phones are obviously not as good as apple phones. As we all know, the early Android phones "pixel is not good". Many early Android phones (version 4.2 and below), even if the nominal 5 million pixels, still have poor photo taking effect. Why is that? It's not that the technology is not good, but that the manufacturer intends to use the camera with poor effect. This phenomenon still exists today. If the fluency of the 600 yuan Android phone is the same as that of the 2000 yuan Android phone, the 600 yuan Android phone will never use a good camera, and the cost difference of these cameras is not large. There is a big difference between the brand and model of Android phones, so in order to save money, many people choose apple phones directly.

If you are an entrepreneur, you can never say that your peers are not good or you can't name them, because this is unfair competition and violates the basic professional ethics.

If you are a program developer, you will find that many programs are bloated and can improve the performance by more than five times, but these programs are still used by everyone every day. Their programs are not the most successful, but the business operation is miraculously successful. It can be seen that only to meet the needs, sometimes the technology is not crucial, and the excellent technology just starts at this time To reduce costs and add to the cake.

The only way to solve this problem is to delete and reconstruct the program. However, the cost of reconstruction is immeasurable.

The importance of programs and the Internet

Operating system is the sum of many programs. If there is no program or operating system, the best mobile phone in our hands will become a brick. This is the importance of the program. All new functions depend on the program. The success of mobile marketing is to turn the program into physical hardware.

The Internet is similar to telephone communication, but it has much more functions than telephone communication. Due to the fierce competition on the Internet, users can use other people's websites/products as well as your websites/products, so it is much more difficult to start a business.

Many of the internet success abroad is to realize a website with large traffic, and Adsense alone has a lot of income; for the same traffic in China, Adsense's income is only 1/15 of that in foreign countries.

In China, I find that there is a rule that it may be necessary to operate 10 non-commercial projects of the same scale at the same time to achieve the success of a profitable project. So that's why I'm working hard on non-commercial projects.

talk shop all the time. Finally, I need to mention why I built a UFO forum in 2009-2013, because the forum is the wind