This is the first time in Skyworth's history that the logo has been changed, and it has gone through three years of repeated arguments. The new trademark eliminates the original graphic logo and uses a pure text logo and a proprietary blue color. Shen Jian, spokesperson of Skyworth Group, said that with the changes in Skyworth's industrial structure and the development of overseas business, the original brand logo had problems such as complex patterns, excessive colors, and difficulty in application. The new trademark adapts to the world brand development trend of simple application, friendly perception, and mainly based on text logos.

Changing the standard is a huge project. Skyworth has established a standard replacement working group and formulated a detailed standard replacement plan. It will complete the replacement of Skyworth's major production bases, product packaging, billboards and other signs across the country by the end of this year.

-----------From: People's Daily Online-----------