eBay[Nasdaq: EBAY] and TOM Online [Nasdaq: TOMO, Hong Kong GEM: 8282] today announced that the two companies will join hands to form a joint venture, with eBay holding a 49% stake and TOM Online CEO Wang Leilei will become CEO of the new company.

Wang Leilei said that the Chinese name of the joint venture between TOM and eBay is TOM eBay, and the English name is tomeachnet. He said that after the joint venture between Tom and eBay China, they will use eBay as the brand to develop a large-scale profitable e-commerce platform.

eBay President and CEO Whitman said eBay's other two companies in China, PayPal and kijiji, will remain the status quo.

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It seems that this China e-commerce flagship website that is claimed to be loved by 150 million people can no longer hold it. The logo is about to become a thing of the past. Let's take another look.