Today, Tencent. com (QQ.com) announced the official launch of a new brand logo. The little penguin logo surrounded by green, yellow and red tracks replaces the previous QQ penguin pattern. The Chinese logo "Tencent. com" and the English logo "QQ.com" only make some changes in appearance. It is reported that Tencent Media, QQ Games and other businesses within Tencent's business scope will be uniformly replaced with new logos during the same period.

Ma Huateng, President and CEO of Tencent, said that Tencent has become a comprehensive Internet company integrating instant messaging, news portals, online games, interactive entertainment, etc. The previous Tencent logo is no longer enough to reflect Tencent's existing industry layout and business model. Replacing a logo that can fully reflect the brand connotation of Tencent. com has become the only way for enterprise development.