Write business website optimization
First, what is the beginning of the program to write?
First we have to understand that implementation of the program This program is both your work, but also need to give your boss to see proof of the program's ability to work. Operational and implementation details of the scheme and whether it directly affects the efficiency of your future work; and whether the program whether written on tall vivid concise, direct impact on your boss impressed by the work and the degree of recognition.
Therefore coherent optimization needs to be done, from beginning to end, rhythmic. First of all you have to say why write programs to optimize the operation of this site, followed by the program can be explained from all angles, that is, what is the role of this program, can help or bring any results. White said at the beginning of the program are stereotyped, can casually twitched.
In general: If you do not like to write lengthy text, you can try using mind mapping, or as single-page website marketing, like writing, both noble glance it looks great, both Gordon got good taste, he got under the Sanjiaojiuliu ; it will save time when not only saving ink, but also save the paper won.
Second, the industry user search needs, analysis of the competitive environment is essential.
This is what we often say that competition analysis, analysis not only competitors, but also includes the target user search needs analysis and its own website seo case analysis. The basic point rankings include state, included the state, the state of flow, marketing analysis and so on. The optimization of conditions and circumstances to optimize your site top few competitors of a comparison, you can find your own shortcomings and advantages of the site.
Once your site is found to be insufficient, many problems will follow, this time we have to do to solve the problem of a master, to solve these problems have to find out. Also need to conduct a detailed analysis of your site After analyzing the basic point, it can be said to be seo diagnosis. Preferred domain comprising a set url, robots and the inspection htaccess, keyword distribution, the distribution of the chain, the chain distribution, the performance site, the site layout.
Few people took over the site in the beginning, were analyzed for the target user's search needs, so-called know ourselves and know yourself, understand your site's target users search intent is important. First of all you need to do can be calculated for the main keywords about overall traffic, the website optimization to achieve the best results can be obtained much traffic, it's just a range of values ??and not precise budget. Then it is according to the layout of website content search needs.
Third, corporate homepage, section pages, inside pages were seo analysis
1, seo optimization company Home
Page type general corporate Web site is small, it is more conducive to optimizing our operations. Optimization of the home, mainly from site-targeted (title), web interface optimization, code optimization, optimization section several aspects. Site targeting to highlight the core content of the site, the core must highlight the title, the site layout of the interface to give high priority to show the core content, so that search engines can crawl quickly and accurately to the core content of the site, make the site more favorable rating: many of our corporate Web site or use the table layout and recommend changes to div + css layout, not only conducive to search engine crawling also improves the aesthetics of the website interface. The main page code optimization is to streamline the code, css content side of the css to put the contents of that party into the js js; css loaded at the site head tag, js far as possible on the site of the last load. Second is the site tkd label, h tags, optimized alt tags.
2, seo company operating the station columns page
First of all to talk about the problem of matching. One is matching column title and column name anchor text, more important is the content of the next column matching anchor text and columns. Many of our corporate website like random updates in the column, whether it is relevant or not relevant, in fact, this is wrong. Although the richness of the content of the next column, has a great influence on the optimization results column, but only updates the contents match makes sense. There are columns path and the template for the text, there is not much to say.
3, enterprise station content of the page seo
For corporate Web site home page is the most important, this is nothing controversial; but if you do not optimize the content of the page, not only home than the desired effect, and it is impossible to optimize the whole point of good, more It will directly affect the turnover rate of the site. The first match of the content of the page, talking about the match and the title of the content; the second is the similarity, talking about the contrast between pages and pages; third is recommended within the chain, talking about each other website content voting and spiders guide; the fourth is an accessory to optimize, talking about has little impact on the site, but has been able to improve the content of the site.
Four outside. Station link building and site optimization and promotion
Outside the chain is king of the times, we say off-site optimization, just outside the chain of doom. Although the search engine algorithm has been upgraded a lot, but businesses have been the most important station is not outside the chain, but outside aid site optimization and promotion. Auxiliary optimization is to optimize the use of the same group of keywords outside the station platform, information platform aims to achieve coverage also protect a website from K leads to passive. The promotion outside the station should be mainly to promote the company's products for the direction, pushing the company's website, then that is a roundabout, the company's website does not do it is to sell products?
To sum up; the above said points just as we initiate a. Better and more detailed program, but also according to different industries to do in-depth study. In short, no matter what kind of optimization, execution must go, if you do not do it, all are also empty talk!
Text/Jimmy Little Ditty
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